Modern marketing teams and content creators now rely heavily on AI content creation tools, with nearly 45% of marketers incorporating AI into their content development process. While AI can streamline workflows, content creators must balance automated efficiency with human authenticity. This balance is essential for effective content creation and crucial for Search Engine...

Tips for Using PPC Data & SEO Together to Optimize Conversions [Last revised: September 10, 2018] Data from Adwords PPC campaigns can be useful for integration with search engine optimization projects. For this PPC data to be useful you should be accurately tracking conversions. With conversion tracking in place, you have the confidence that you are sharing your successful...

How To Save Unlinked Brand Mentions in Google Sheets, Check for Links and Get More Traffic This process can help automate the search for pages with brand mentions and provide a scalable way to identify those that do not have links to your site. This process can build hundreds of valuable links over time when executed well. The example below is for automating the process of finding...

Updating or building a new website can be a hectic time, but it’s important not to forget about how essential it is to optimize your website for search engines. That means attention to detail in different places and a solid understanding of the position your website is in. Building websites optimized for search engines is how we spend a lot of our time. So we thought it would...

When working with WordPress or other open source content platforms that offer plugins it is common to find multiple robots tags on page. If you cannot understand why a page is set to noindex but wasn’t set by you, here is a simple way to find out if your site has multiple meta robots tags. Simply fire up Screaming Frog and enter your site into the search bar. Let the scan...

How To Identify Technical SEO Problems on a Website Is a website you monitor suffering from any technical issues that are limiting organic search traffic? Keyword distribution, indexing troubles, sitemap configurations and other tools from Google Search Console can easily shed light and help answer the questions on the table regarding technical SEO cleanup. Authenticate Site in...

One of the biggest challenges I’ve ever faced doing SEO work has been overtaking a negative SERP for a branded keyword. In this example, the branded keyword was returning a result from a prominent publisher about a local court case. There was actually no relation to the case but in this unfortunate example there happened to be some similarities in the brand names involved....

By default, microdata will be stripped from the WordPress content editor. This is important, as some webmasters will want to use microdata, a way of defining structured data, to help improve high-value page content. Structured data tells search more about our site, and can be used to better interpret information. Check out schema.org for a full list of data types, not all of which...

It’s common that for one reason or another a website needs to install an SSL certificate after years of not having one. Wether its for taking payments or personal information, or forced by a 3rd party integration you want to be sure you don’t loose any of your hard earned search engine rankings during the transition. Here are a few simple steps to make sure are...

It’s typically when a site launches and traffic is slow to start that owners start thinking about search engine optimization. It’s very common and after investing time and money in a great new website to realize that the work is only just beginning. One of the best things to do is make sure that your meta data, specifically page titles are in good shape. This will help...